Work · Strategy translated into action
Boem Patat
A creative build from scratch: brand, concept, storytelling, positioning and distribution thinking — proof that strategic thinking and commercial creativity can live in the same room.
How it started
It began at home: songs made for two daughters, about what they feel, see and live. Concepts invented together with a five-year-old, turned into lyrics and music with AI, listened to, judged, and remade until the best ones made the family playlist.
Then people around us asked if they could listen too.
The strategic work
- A name, tone and visual identity that parents remember and children shout
- A repeatable creative workflow using AI — without losing the child’s voice at the centre
- Positioning in a crowded category: what makes these songs worth choosing
- Distribution to 23 streaming platforms, plus custom songs made as personal gifts
Why it belongs here
Strategy is not only for serious rooms. The same discipline builds something joyful.
Boem Patat is a small, real-world lab for things clients ask about all the time: how to use AI in a creative process, how to build a brand from nothing, and how to get something new in front of the right people.