Strategy that survives contact with reality.

When the strategy is signed off, but the organisation isn’t built to deliver it.

Operating model design, strategic structure and transformation programmes in environments with many stakeholders, real regulation and legacy that doesn’t move on command. The work is part architecture, part translation, part keeping everyone honest about what has actually been decided.

• Operating model
• Transformation design
• Programme structure
• Stakeholder alignment
• AI choices

Case: Insurance transformation →

When the business is growing, but the margin, the story or the focus isn’t keeping up.

Pricing, positioning, sales story, offer design and the operational choices that decide whether growth actually makes money. Informed by running a business ourselves — with suppliers, installers, quotes, cash flow and customers who call on a Sunday.

• Pricing & margin
• Positioning
• Go-to-market
• Sales story
• Commercial systems

Case: The Comfy Company →

When the idea is clear enough — now it needs to exist.

Work that spans positioning, AI, communication, systems and business design at the same time. Building the thing, not just describing it: concepts, brands, prototypes, workflows and the commercial logic that holds them together.

• Concept & brand
• AI workflows
• Prototypes
• Storytelling
• Distribution

Case: Boem Patat →